When most people talk about SEO and social media, they speak as if they are separate fields. In reality, both SEO and social media interact in a number of different ways. Here are a few facts about how social media can affect SEO and what companies can do to leverage this connection.
Social Media Affects Search Rankings
Those who use popular search engines often note that social media results rarely appear near the top. Part of this is because Facebook and Twitter have asked Google to limit how pages are indexed. However, most experts believe that search engines actively monitor social media properties, and changes on social media can affect how websites rank. Because of this, causing content to go viral on social media can help a website tremendously. Internet marketers are encouraged to view social media as a means of improving their rankings.
Social Media Creates Organic Links
Bloggers and others who host websites use social media to find information. Because of this, those who actively use social media are more likely to attract their attention. By sharing high-quality information and creating viral content, Internet marketers can use social media as a means of encouraging people to create organic links. These links are among the most powerful SEO properties, and those who are able to capture the attention of bloggers and other website operators can benefit tremendously.
Social Media Influences Search Queries
After finding out certain information on social media, many people turn to search engines to learn more. Because of this, those who keep up with social media will be better able to gauge what users are likely to search for. This insight can be valuable in keyword research, and those who are able to track the pulse of social media may be able to find low-competition, effective keywords and key phrases to target. The Internet is dynamic, and social media is a key for predicting changes.
Social Media Integration
Google remains the most important SEO target, and those who use Google+ are granted some benefits. Google+ search results stand out from other results, and the link shown when searching on Google will often be accompanied by a photograph of the author. As all SEO experts know, capturing the attention of users is critical for achieving higher click-through rates. This integration can be a valuable tool for attracting the attention of viewers.
Search Engines Also Affect Social Media
While the points above discuss how social media can affect SEO, search engines can also affect social media. For example, Facebook has spent a considerable amount of time creating their own search engine features. Websites that succeed on traditional search engines will be likely to succeed on Facebook searches. Efforts dedicated to SEO can also improve your social media visibility.
Social media has become incredibly popular, and Internet marketers will need to take steps to ensure that they are taking advantage of this new field. However, it is important to realise that social media and SEO interact on many levels.
About the Author:
This article was written by Kelly Gray on behalf of Search Factory - an online marketing agency located in Brisbane Australia.
Social Media Affects Search Rankings
Those who use popular search engines often note that social media results rarely appear near the top. Part of this is because Facebook and Twitter have asked Google to limit how pages are indexed. However, most experts believe that search engines actively monitor social media properties, and changes on social media can affect how websites rank. Because of this, causing content to go viral on social media can help a website tremendously. Internet marketers are encouraged to view social media as a means of improving their rankings.
Social Media Creates Organic Links
Bloggers and others who host websites use social media to find information. Because of this, those who actively use social media are more likely to attract their attention. By sharing high-quality information and creating viral content, Internet marketers can use social media as a means of encouraging people to create organic links. These links are among the most powerful SEO properties, and those who are able to capture the attention of bloggers and other website operators can benefit tremendously.
After finding out certain information on social media, many people turn to search engines to learn more. Because of this, those who keep up with social media will be better able to gauge what users are likely to search for. This insight can be valuable in keyword research, and those who are able to track the pulse of social media may be able to find low-competition, effective keywords and key phrases to target. The Internet is dynamic, and social media is a key for predicting changes.
Social Media Integration
Google remains the most important SEO target, and those who use Google+ are granted some benefits. Google+ search results stand out from other results, and the link shown when searching on Google will often be accompanied by a photograph of the author. As all SEO experts know, capturing the attention of users is critical for achieving higher click-through rates. This integration can be a valuable tool for attracting the attention of viewers.
Search Engines Also Affect Social Media
While the points above discuss how social media can affect SEO, search engines can also affect social media. For example, Facebook has spent a considerable amount of time creating their own search engine features. Websites that succeed on traditional search engines will be likely to succeed on Facebook searches. Efforts dedicated to SEO can also improve your social media visibility.
Social media has become incredibly popular, and Internet marketers will need to take steps to ensure that they are taking advantage of this new field. However, it is important to realise that social media and SEO interact on many levels.
About the Author:
This article was written by Kelly Gray on behalf of Search Factory - an online marketing agency located in Brisbane Australia.
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