Creating a user friendly website might not be an easy task but it can be difference between having a successful business and barely being able to pay the bills. The benefits are countless and usually the more user friendly your platform is, the more successful you will be. Look at Apple, for example, who aim at simplicity and elegance instead of trying to make their OS more intricate and complex. Their take on the matter seems to be quite profitable taking into account that it's currently the most expensive company on the market. All of this is to say that simplicity is important. Why is that? Stay tuned to find out...
Why simplicity is an extremely powerful tool?
There are two answers – a short one and a long one. The short one is that people are busy. The long one is that people are busy and don't want to be bothered with wasting their time running around a website (or anything else, really) looking for something. That's why sites with the simplest design and the most well-organized catalogs are the most successful. Another example is Amazon – look at how simplistic the whole concept is and yet who hasn't heard of Amazon? Most business owners (especially new business owners) underestimate this fact and tend to think that the more complex you make your site, the better. But think about it, for a second. You have to visit lots of sites today. You don't have much time to waste. Maybe you're on your lunch break and looking for a new book or a movie, or maybe you want to purchase a new vacuum cleaner for your anniversary (if that's the case, don't!). Whatever the case, you have only a few precious minutes before you have get back to your daily routine. Now, visualize that and tell me what would you prefer – a simple, well-organized website that immediately gives you what you need, or a fancy-looking, bloated and flashy site that you need to take at least ten minutes of your time to even begin to understand. Most people will always go for simplistic when given the choice, and so should you.
Are there any other benefits?
Of course there are. I've already said the benefits were numerous (or did I? I don't remember... If I haven't, I'm saying it now). For one, the simpler the design of your site is, the less components it will have to load which translates into faster loading sites. Even with the fastest Internet connection today, there are still sites you have to wait for a few seconds to load. That's a few seconds every time you have to do something, which in the end amounts to a lot. People are impatient and if they can find a site that works faster than yours and provides the same services, they will go with it.
A simpler site would also be much cheaper because it will be easier and faster to build. You will be operational much quicker and will have the added benefit of keeping one of the bags with the dollar signs on them, instead of giving them all to the developer. This way, even if there is something wrong with your site (like a bug or something) it will be easier to fix. The site will be cheaper to maintain.
Getting back to people, the simpler your designs are, the easier people will be able to see what they're looking for. Add that to the easier navigation, less money for building and maintaining your site, and I don't think I need to convince you any longer.
About the Author:
Rose Finchley is passionate freelancer blogger and geek. She currently works for the support team of http://www.cleantoperfection.co.uk/end-of-tenancy-cleaning-south-east-london/ and she is really happy with that. In her spare time she loves to take long walks.
Why simplicity is an extremely powerful tool?
Are there any other benefits?
Of course there are. I've already said the benefits were numerous (or did I? I don't remember... If I haven't, I'm saying it now). For one, the simpler the design of your site is, the less components it will have to load which translates into faster loading sites. Even with the fastest Internet connection today, there are still sites you have to wait for a few seconds to load. That's a few seconds every time you have to do something, which in the end amounts to a lot. People are impatient and if they can find a site that works faster than yours and provides the same services, they will go with it.
A simpler site would also be much cheaper because it will be easier and faster to build. You will be operational much quicker and will have the added benefit of keeping one of the bags with the dollar signs on them, instead of giving them all to the developer. This way, even if there is something wrong with your site (like a bug or something) it will be easier to fix. The site will be cheaper to maintain.
Getting back to people, the simpler your designs are, the easier people will be able to see what they're looking for. Add that to the easier navigation, less money for building and maintaining your site, and I don't think I need to convince you any longer.
About the Author:
Rose Finchley is passionate freelancer blogger and geek. She currently works for the support team of http://www.cleantoperfection.co.uk/end-of-tenancy-cleaning-south-east-london/ and she is really happy with that. In her spare time she loves to take long walks.
