5 Things Website Owners often overlook in their online strategy
Website owners consider their online marketing strategies very carefully, or that is what we tend to believe. Yet, there are a lot of websites which are not able to do very well. It all comes down to having a balanced approach in web design and marketing. With the help of some simple strategies, website owners can boost their numbers a lot. Unfortunately, they keep overlooking some important things. Here are the top five mistakes webmasters tend to make with their websites:
Too much focus on driving traffic, but not enough on converting traffic
It is important to bring traffic to your website, but more important is to convert it into sales. A lot of webmasters build elaborate strategies to bring more and more people to their website, but often do not work as hard on converting them into paying customers. Spending a lot on advertisements and offers is a great way to direct users to your website. However, if the website itself is not appealing, or lacks in structure and direction, the users are not likely to convert. This means that all the effort, time and money spent on directing traffic to the website is wasted.
Too reliant on Google traffic
There is no question that Google is the number one search engine on the internet today. However, it is important to remember that there are other ways people may reach your website. Organic traffic and other search engines are often not considered by overly enthusiastic webmasters who only keep building their efforts towards securing traffic from Google. When Google changes its guidelines and standards, such webmasters tend to lose the most traffic.
Offline Advertising
In today’s world of technology, this is perhaps the most overlooked marketing method. Offline advertising is extremely important, especially for those who want to target users in the rural areas. Advertising locally can be really helpful for your business. The old ways of taking out ads in the local dailies, printing flyers and doing mail drops still bear results – sometimes even better than online marketing. So keep space for them in your marketing plans too.
Customer Service
A great customer service is a sure shot way of encouraging people to buy from you. Someone who has had a good customer service experience with you is not only likely to come back as a returning customer, but will also spread the word and do your marketing for you. Unfortunately, while people spend a lot on getting customers and marketing their services, they don’t always put as much effort in retaining these customers.
Customer Reviews
Though technology is all pervading today, word of mouth marketing is still the most powerful. A satisfied customer, who tells about your services to others, still is the most powerful method of marketing your business. Web administrators need to take cognizance of the fact that customer satisfaction is most important. Unfortunately they don’t always seem to recognize this fact.
About the Author:
Richard has been blogging about online marketing for over 4 years. He has published regular articles on blogs and online magazines. Aside from blogging, Richard is a Magento Enterprise specialist with over 5 years experience building successful eCommerce websites.
Website owners consider their online marketing strategies very carefully, or that is what we tend to believe. Yet, there are a lot of websites which are not able to do very well. It all comes down to having a balanced approach in web design and marketing. With the help of some simple strategies, website owners can boost their numbers a lot. Unfortunately, they keep overlooking some important things. Here are the top five mistakes webmasters tend to make with their websites:
Too much focus on driving traffic, but not enough on converting traffic
It is important to bring traffic to your website, but more important is to convert it into sales. A lot of webmasters build elaborate strategies to bring more and more people to their website, but often do not work as hard on converting them into paying customers. Spending a lot on advertisements and offers is a great way to direct users to your website. However, if the website itself is not appealing, or lacks in structure and direction, the users are not likely to convert. This means that all the effort, time and money spent on directing traffic to the website is wasted.
Too reliant on Google trafficThere is no question that Google is the number one search engine on the internet today. However, it is important to remember that there are other ways people may reach your website. Organic traffic and other search engines are often not considered by overly enthusiastic webmasters who only keep building their efforts towards securing traffic from Google. When Google changes its guidelines and standards, such webmasters tend to lose the most traffic.
Offline Advertising
In today’s world of technology, this is perhaps the most overlooked marketing method. Offline advertising is extremely important, especially for those who want to target users in the rural areas. Advertising locally can be really helpful for your business. The old ways of taking out ads in the local dailies, printing flyers and doing mail drops still bear results – sometimes even better than online marketing. So keep space for them in your marketing plans too.
Customer Service
A great customer service is a sure shot way of encouraging people to buy from you. Someone who has had a good customer service experience with you is not only likely to come back as a returning customer, but will also spread the word and do your marketing for you. Unfortunately, while people spend a lot on getting customers and marketing their services, they don’t always put as much effort in retaining these customers.
Customer Reviews
Though technology is all pervading today, word of mouth marketing is still the most powerful. A satisfied customer, who tells about your services to others, still is the most powerful method of marketing your business. Web administrators need to take cognizance of the fact that customer satisfaction is most important. Unfortunately they don’t always seem to recognize this fact.
About the Author:
Richard has been blogging about online marketing for over 4 years. He has published regular articles on blogs and online magazines. Aside from blogging, Richard is a Magento Enterprise specialist with over 5 years experience building successful eCommerce websites.
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