7 Tips to Get More Social Sharing Clicks

Ravi Kolhe | 6/17/2013 | | | | | |
This little title could mean a lot of things, so let us clarify it. You have just typed a comment onto a blog comment section, or onto Twitter, or Facebook, or whatever website you happen to be on (e.g. Knickers Sniffers dot com). You would like your comment to be shared amongst your online community.

This is possible in many cases, via whatever means that happens to be on the site. For example, on Twitter someone could re-tweet you, or on a blog comment section someone may hit a share button. This is a type of “share click” and many people feel that they are important.

Some feel that they are important because they want to get a certain message “out there” and others feel that they deserve to be heard. Others want their comment to go viral, and others want their comment and link to be spread around for a possible search engine optimization benefit. Whatever your reasons are for wanting a social media share click, here are seven tips to help you get them.

1 - Be funnier than a kitten with treacle stuck to its paw


7 Tips to Get More Social Sharing Clicks
A funny comment is always shared by someone. This is especially true if the comment is attached to someone else’s picture. Someone will post a picture, and every now and again you get a comment that is funny or clever and that needs sharing.

Facebook (of all places) is great for this sort of thing. You will see a big emotional speech on an image file, about something serious and heart wrenching, which usually ends with something such as “how could you?” And every now and again you will see a funny comment underneath that says something as profound as “F**k you.” Or the more funny and abusive ones that come attached to those serious-message images, which have comments such as “I hate your face so you are wrong.” These comments are shared so much that they are even written about by authors of articles (hmmm).

2 - Make variety a cornerstone of your commenting practice

Boredom is never shared, but variety and surprise is. There is a part of the human brain that releases chemicals every time it sees/hears/reads something different. It is a process that allows our brains to run on autopilot. It means that we can see the same things every day without having to re-learn or re-pay-attention-to it every day. These chemicals make us sit up and take note, which may be why some people find profound or traumatic moments hard to forget.

If your comment allows a person to stay in auto-pilot mode, then where is the incentive (reason) to share it? If your comments have a bit of variety, then you stand a better chance of knocking them out of auto-pilot mode, and at that point there is a chance that they will decide to share your comment.

3 - Make your comment conversational so that people want to share it

This is a tricky one to get, in-fact it is the trickiest tip on this entire article. You have to consider the tone of your message. Many comments can be read with an almost robotic tone, and even if the comment is profound, it still seems artificial. When you create a conversational tone, you are actually encouraging people to quote you, whereupon it is easier to just share your comment.

It is a little bit like saying, “hey, this guy said” when you share a conversational comment. If you need a little help, then try writing your comment, but in your head you should have the voice of Jerry Springer when he does his final thought on his TV talk show. Have that voice in your head as you write, and if you struggle to read back what you said with his “final thought” voice in your head, then your tone is not conversational.

As a side note: yes, the people on Jerry Springer are paid actors. There is literally nobody who is dumb enough to go on that show and expect to receive news that their spouse has been faithful. In all cases, divorce proceedings would be filed the second that a person received a request to go on the show.

4 - Optimize your comments to demand attention from certain people

“Abortion is the work of evil,” and “Science is just a way of controlling us.” There are comments that are going to elicit a very strong emotional response from some people, and they will either share your comment or fight against it. There are some people out there who are really dumb enough to believe that abortion is evil, and so they are going to share your comment.

Three are people out there who think that science is an entity as oppose to a practice/process, and so will share any negative comments about it. If you aim your comment so that it demands attention from people, then they will share it as a result (because it caught their attention).

5 - Be present on the platform that you comment on

This means you are present to return any comments that are made about your comment. People are more likely to share the comment of an active contributor. They are more likely to share a comment that may be amended or added to in the near future. They may share a comment that is created by an active member because they know that it will bring more people into the conversation. Certain online “gurus” rely on this sort of behavior in order to get them more followers.

6 - Ask people to share your comment

What is wrong with simply asking people to share your comment? There is a chance that people will do it for the simple reason that you asked. Others will do it because they share your opinion and want others to know it.

7 - Give your opinion and do not sit on the fence

A person who argues for something may often feel alone and attacked. They may not have many people who share their belief. He/she will like the fact that you agree with him/her and so will want to share your comment because it validates their own feelings on the subject.

About the Author:
My name is Sonia Jackson. I write for the Australian web-site http://www.essay-bag.com that provides well-written and quality essays and research papers for college and university students.

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