Website with Bad Mobile Seo, Tough To Rank Well In Google Search

Ravi Kolhe | 6/17/2013 | | | | | | | |
Is your website not apt for mobile visitors? Is it creating problems for such users? If so then better you get it fixed as soon as possible. With the increase in the usage of smartphones, the demand of mobile websites is going on increasing as well. In the near future, websites with mobile experience issues will not rank on a higher position in Google search results.

Experts say that if you have a bad mobile site, you will have fewer smartphone search ranking.

Recently, Google’s Yoshikiyo Kato and Pierre Far in one of their blog posts mentioned that:

To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

To explain it further, they also shared two regular mobile configuration mistakes of several users and recommended these search ranking changes will help to bring in the smartphone search experience for Google users.

Mobile_seo
Faulty Redirects

The first issue is known as a “faulty” redirect, when a page listed in search may possibly redirect all smartphone users to the similar single mobile page, instead of a mobile-optimized version of the page the users are after.

Smartphone-Only Error

The second most common mistake witnessed is while trying to access a web page listed in search, get an error and nothing listed.

Optimizing For Mobile

According to Google, if you configure your mobile friendly pages accurately, it will definitely “improve the mobile web, make your users happy, and allow searchers to experience and experience your content fully.”

Well, if you wish your site to appear on all the platforms including smartphone and desktop then make it responsive. With the expansion in mobile Internet usage, the question arises that how to build websites appropriate for all users.

A responsive web design works on each device and in every screen size. No matter how large or big your system is whether it is a mobile phone or a laptop and desktop, one can browse just perfectly without any error. It focuses mainly on offering an instinctive and satisfying experience for everyone. Mobile phone user or any desktop user all can get benefit from a responsive website and it will also come in the list while searching on smartphones. Therefore, it supports SEO as well which let your website to rank on higher position.

These websites are mainly created for cell phones. Since these days, all business owners have understood the need of such responsive websites; they are heading towards it so as to reach the target audience. They have got its hidden potential and realized how it is changing their online business landscapes.

For businesses who think that being present in different online platforms is a bit tough, responsive websites are an ideal for them. It enables them to expand irrespective of the geographical boundaries and time constraints.

Most importantly, Google has always given more importance to responsively designed sites rather than others with significant content high page ranking.

About the Author:
Deepak Sharma is a digital marketing expert having immense knowledge in customized online technology that helps companies decrease costs and increase sales. You can follow Deepak on Google + and know more about him. This write-up throws light on “How the responsive websites and mobile website development will influence the search result in future.

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