Social media in its most basic form is the means for establishing a strong online community around your brand. And while there is a complete host of endeavors which a business house, entrepreneur or organization may undertake to optimize their social media presence, we shall here concentrate on the content. If you have always wondered the type of content that you should create or post on your social media profiles, we come with a few possible options readymade for you. With our expansive knowledge of the social media platform, we are hopeful that the following suggestions and principles of social media marketing would work for your brand too:
1. Create Content worth Sharing
Content is all about your distinctive playing with words and its related collaterals, and words have the power to either make or break someone. While churning up content for your social media, try and design a story – something which inspirers people, shared a chord with them, is something that they can relate to. Do not use social media platform as a monotonous robot, which only wishes to drive more traffic to their website or are there to share yet another discount scheme or special offer.
We are not asking you to turn overtly devotional, but the point is simple – while coming up with a piece of content, do ask yourself – is it worth for an online reader to share?
2. Concentrate on One Platform for Now
Optimize your endeavors for a particular platform, instead of creating a complex potpourri of different available networking sites. The point here is exclusivity. The reason why a particular customer or online user would subscribe to a particular channel of the online marketing mix is because of its exclusivity – the exclusive ounces of information shared via that particular platform.
Thus, understand your business and your customers well, and decide what works best for them – email marketing, Facebook or Twitter, or YouTube etc. and optimize your social media optimization for that particular platform. By the virtue of the viral nature of various social media platforms, the content will get shared everywhere else even before you could tell.
3. Everybody loves a good contest
The point is simple, allow users to showcase their talent on your social media platforms, or ask them to participate in any which way possible. If you are an ecommerce store, ask for your trusted online followers to post a picture of themselves posing with a product that they brought from there store – offer free goodies or gift vouchers to one that comes up with the most beautiful or maximum number of pictures. Or, run a photography contest; ask them to upload a picture on a particular theme suiting the niche of your business operations and offer handsome prizes to the winners. This is a good way to get the activity rolling on your social media pages.
4. Share Your Stories
If someone is following you on the social circles, and that too for a considerable amount of time, you can be rest assured that they are really interested to know more about your business, its various initiatives and its personality as a thriving entity. Hence, mingle! Share with them the stores, the struggle it took you to be where you are today, your experiences, what drives you, and get chatty! Ask them about their feedback, views, or in any way to supplement to the discussion. Share your pictures while you are headed to a conference in a foreign locale, or when you are partying on the occasion of your company having completed 2 years, etc.
Be more than a trade and commerce entity, express your personality, be a human that they can connect with, not just a good business deal or a trading opportunity.
5. Let Your Followers Shine on Your Page
Often we grow older but never grow over the fact that we would like an audience to our lives; and if not a full-fledged audience then at least someone to notice us in some way. You have the opportunity to provide your readers with that stage subtly lit up with the lime light, and allow them to actually shine. All you have to do is to acknowledge. Run a ‘Member of Month’ contest on your Facebook, wherein the one with the maximum and the most meaningful activity on your page would be acknowledged at the end of the month – with perhaps a public acknowledgment on your page and a special goodie bag for the same. You can also create ‘Hero of the Month’ wherein you would share about a customer or an employee or any contact whatsoever, who was your hero – and why?
Summary
Each brand has its own story, its own uniqueness. We hope that the above mentioned suggestions work for your business brand, and if you would be so kind enough, we would like to know your story. How you turned social media in your favor, and what kind of content would you usually share? Share with us your thoughts and opinions about the same in the comments section below.
About the Author:
Arbaz Khan heads Tech Plus Reviews and SEO service delhi company and has a special skill for providing the most competitive SMO Services Delhi. Get in touch with Arbaz to discuss any of your online marketing campaigns.
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