Search Engine Optimization (SEO) is the process of optimizing a website by improving its internal and external factors, and the main goal is to increase the website traffic received by search engines. The majority of web traffic is due to the largest search engines, such as Google, Yahoo and Bing. If your website can not be found by search engines or its content can not be indexed in these search engines' databases, you miss the opportunity of finding more potential customers on the Internet.
Search Engine Optimization is a necessity for every website, whether its goal is to offer some services, products or simply information for your company. The keywords and phrases that users type into the search bar and that best describe your website are valuable, and the targeted visitors of your website can bring both profit and popularity, which means that investing in SEO can have a high pay-off.
However, often there are some mistakes made during the overall process of the Search Engine Optimization, which can seriously deteriorate your website's ranking. For example, websites that have many inbound links and still have some mistakes on their pages will probably have a better opportunity of improve their ranking when the problems are removed and taken care of.
What are the most common SEO mistakes you should avoid when optimizing your website?
1. Lack of title or a poorly chosen title
Remember that when you are adding a page on your website, you should not only put a title, but also choose the best one for your article. The titles you use should be catchy and easy to remember. In addition, title's length is usually quite limited, which makes it absolutely necessary to use it optimally, by carefully choosing literally each letter in your title. Another common mistake when it comes to titles is using some "parasitic" and unnecessary words or phrases, such as "Welcome to the page of..." 2. Multiple repetitions of your keywords in the title and in the meta description
In the very start of the SEO's era one of the most favourite web masters' techniques was to repeat dozens and dozens of times the same keywords not only in the title, but also in the meta description of the page. However, the search engine machines have become much smarter since then and this trick is no longer recommended for use, because it carries more negative rather than positive effect. The maximum allowable repetition of the same keyword in meta tags is three times.
3. Lack of relativity between the keywords in the meta description and the keywords in the page content
Another commonly used technique in order to “lure” some visitors was using a pile of meta keywords that are known to be some of the most search for on the Internet. Do not do that in case they are not connected in any way with the content of your pages.
4. Too long titles and meta tags
The optimal length of the title is about 45-50 characters. The optimal length of the meta description is up to 120-150 characters. You also need to have I mind that the space between the separate words, as well as all punctuation marks are included in this number.
5. Page spamming – a multiple repetition of the keyword in the page content
Pages that are literally crowded with keywords and phrases are clearly not made for the users, but for search engine machines. However, the software of most search engines in intelligent enough in order to stick to some basic principles for page ranking.
6. Poor content, too long pages or pages with too many links
Poor content pages are not well-taken by search engines, but the other extreme is not desirable either. According some criteria, one text page without the graphics should not exceed 150 KB. According to Google, it is not advisable to have more than 100 links in a single web page.
7. Mirror websites
Search engines do not take positively websites that have nearly identical content, so it is not recommendable to use such a trick.
About the Author:
Rose Finchley is passionate freelance blogger and tech geek. She works as a wed designer and you can check out cleaning Palmers Green. She loves to share her experience with the readers.
However, often there are some mistakes made during the overall process of the Search Engine Optimization, which can seriously deteriorate your website's ranking. For example, websites that have many inbound links and still have some mistakes on their pages will probably have a better opportunity of improve their ranking when the problems are removed and taken care of.
What are the most common SEO mistakes you should avoid when optimizing your website?
1. Lack of title or a poorly chosen title
Remember that when you are adding a page on your website, you should not only put a title, but also choose the best one for your article. The titles you use should be catchy and easy to remember. In addition, title's length is usually quite limited, which makes it absolutely necessary to use it optimally, by carefully choosing literally each letter in your title. Another common mistake when it comes to titles is using some "parasitic" and unnecessary words or phrases, such as "Welcome to the page of..." 2. Multiple repetitions of your keywords in the title and in the meta description
In the very start of the SEO's era one of the most favourite web masters' techniques was to repeat dozens and dozens of times the same keywords not only in the title, but also in the meta description of the page. However, the search engine machines have become much smarter since then and this trick is no longer recommended for use, because it carries more negative rather than positive effect. The maximum allowable repetition of the same keyword in meta tags is three times.
3. Lack of relativity between the keywords in the meta description and the keywords in the page content
Another commonly used technique in order to “lure” some visitors was using a pile of meta keywords that are known to be some of the most search for on the Internet. Do not do that in case they are not connected in any way with the content of your pages.
4. Too long titles and meta tags
The optimal length of the title is about 45-50 characters. The optimal length of the meta description is up to 120-150 characters. You also need to have I mind that the space between the separate words, as well as all punctuation marks are included in this number.
5. Page spamming – a multiple repetition of the keyword in the page content
Pages that are literally crowded with keywords and phrases are clearly not made for the users, but for search engine machines. However, the software of most search engines in intelligent enough in order to stick to some basic principles for page ranking.
6. Poor content, too long pages or pages with too many links
Poor content pages are not well-taken by search engines, but the other extreme is not desirable either. According some criteria, one text page without the graphics should not exceed 150 KB. According to Google, it is not advisable to have more than 100 links in a single web page.
7. Mirror websites
Search engines do not take positively websites that have nearly identical content, so it is not recommendable to use such a trick.
About the Author:
Rose Finchley is passionate freelance blogger and tech geek. She works as a wed designer and you can check out cleaning Palmers Green. She loves to share her experience with the readers.
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