Facebook is a powerful marketing tool. With over one billion users, you can only imagine the reach this social networking site has.
But, it is not enough that you have an account here. You also need to know what works and what doesn’t for you. Here are few ways how you can boost your Facebook marketing.
Employ knowledgeable social media managers.
Inviting managers to your Facebook page is easy.
You can do it by indicating the manager’s personal Facebook page or sending them, an invite. Either way, it is best that they know what they are aware of their specific roles so they know which area to focus on. Make it clear who’s doing which.
Think carefully as well about the number of managers you are employing. You will not need ten people when two can manage the workload well.
Employing knowledgeable community managers allows you for more productive brainstorming sessions. These people know what they do and are talking about so you can be sure your page is in good hands.
Target posts.
Who do you want to share that information with?
One reason why Facebook users hide posts on their timeline is irrelevance. They do not need the product or the services so they do not want their friends think they are associated with it.
Make your posts work for you and share it only with those people you believe do care. You can always filter your audience before hitting the publish button.
This option is even more beneficial when you have audiences from varying countries. Say, you only want the post seen by a particular community. Then targeting posts is the solution.
Hit the right timing.
Study the best times to post so you can earn more views, shares and likes.
You want your posts, after all, reach as many people as possible. Note, however, that just because that certain day and time is apparently when the most activities happen on Facebook, does not mean that same schedule will work for you.
Conduct experiments by monitoring your posts and comparing feedback from the audience. This process, by the way, requires committed and passionate community managers.
Organize and pin posts.
I thought of using this Facebook feature too many times, particularly when looking for friends who can possibly help me with the research as I write my papers.
Before, (well, if you're like me) we tend to repost repost an announcement over again so it does not get buried deep on our timeline.
Nowadays, you can easily prioritize a post and make sure it stays on top of your timeline simply by clicking ‘pin on top.’ Yes, all it takes is one option from the dropdown box.
You need not worry about an ongoing contest you organized from being thrown into oblivion as you regularly update your page. You can make sure that your followers see this first on your Facebook by pinning it.
Optimise your account.
Your Facebook account could also use search engine optimization.
Your main website, for one, isn’t the only page, linked to your organization that show up in search engines. Even your Facebook account do, too.
Add keywords to your posts, and to their links before publishing. Share links to your page through the About Me or Website tab. Think of as many pages on your site that you can share, from contacts to products tabs. It also helps that you add keywords on captions of photos you post.
And since we have mentioned about hosting promotions or contests earlier, see to it that you indicate your main page as landing page when creating announcements. This is to ensure that your followers still find valuable information even after the campaign has already ended.
About the Author:
Nettie Gray isn’t the one to regularly post on Facebook about her personal life. She enjoys experimenting with it for marketing purposes.
But, it is not enough that you have an account here. You also need to know what works and what doesn’t for you. Here are few ways how you can boost your Facebook marketing.
Inviting managers to your Facebook page is easy.
You can do it by indicating the manager’s personal Facebook page or sending them, an invite. Either way, it is best that they know what they are aware of their specific roles so they know which area to focus on. Make it clear who’s doing which.
Think carefully as well about the number of managers you are employing. You will not need ten people when two can manage the workload well.
Employing knowledgeable community managers allows you for more productive brainstorming sessions. These people know what they do and are talking about so you can be sure your page is in good hands.
Target posts.
Who do you want to share that information with?
One reason why Facebook users hide posts on their timeline is irrelevance. They do not need the product or the services so they do not want their friends think they are associated with it.
Make your posts work for you and share it only with those people you believe do care. You can always filter your audience before hitting the publish button.
This option is even more beneficial when you have audiences from varying countries. Say, you only want the post seen by a particular community. Then targeting posts is the solution.
Hit the right timing.
Study the best times to post so you can earn more views, shares and likes.
You want your posts, after all, reach as many people as possible. Note, however, that just because that certain day and time is apparently when the most activities happen on Facebook, does not mean that same schedule will work for you.
Conduct experiments by monitoring your posts and comparing feedback from the audience. This process, by the way, requires committed and passionate community managers.
Organize and pin posts.
I thought of using this Facebook feature too many times, particularly when looking for friends who can possibly help me with the research as I write my papers.
Before, (well, if you're like me) we tend to repost repost an announcement over again so it does not get buried deep on our timeline.
Nowadays, you can easily prioritize a post and make sure it stays on top of your timeline simply by clicking ‘pin on top.’ Yes, all it takes is one option from the dropdown box.
You need not worry about an ongoing contest you organized from being thrown into oblivion as you regularly update your page. You can make sure that your followers see this first on your Facebook by pinning it.
Optimise your account.
Your Facebook account could also use search engine optimization.
Your main website, for one, isn’t the only page, linked to your organization that show up in search engines. Even your Facebook account do, too.
Add keywords to your posts, and to their links before publishing. Share links to your page through the About Me or Website tab. Think of as many pages on your site that you can share, from contacts to products tabs. It also helps that you add keywords on captions of photos you post.
And since we have mentioned about hosting promotions or contests earlier, see to it that you indicate your main page as landing page when creating announcements. This is to ensure that your followers still find valuable information even after the campaign has already ended.
About the Author:
Nettie Gray isn’t the one to regularly post on Facebook about her personal life. She enjoys experimenting with it for marketing purposes.
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