Creating articles is important for any Internet Marketing campaign. As time consuming as it might be, there a lot of value gained from businesses small and large to produce articles for other websites. An effective article marketing campaign will help you capture new leads. This can be done by writing articles for blogs and major websites in your industry. When someone reads the article and visits your website you should consider implementing a lead capture form so you can follow up with your visitors. Some of the major benefits from article marketing is the exposure you get from the other website, a confirmation of expertise, and SEO benefits.
Sometimes its hard for business to find people outside of their network to do business with, without spending money on advertising. For the most part, being a guest blogger is a way to advertise on the website for free. You give the website quality material and they post the article on their website. It’s a win, win situation. Most businesses don’t participate in article marketing and are limited to referrals or resort to attending local networking events to get new prospective clients. However, writing articles for other websites allows you to connect with a different audience that you might never have exposure to.
When you’re writing articles for other websites, you’re putting your expertise on display. Websites will allow you to write for them if you can demonstrate industry specific knowledge in a way that compels readers to take action, provides in-depth analysis, or helps them find a solution. Websites such as Entrepreneur.com usually allow successful entrepreneurs to contribute articles to their site. People viewing these websites will be able to read the contributors bio on the bottom of the article and read about the service they offer. If they’re on a reputable website and you’re someone who is in need of their type of service then you might really consider working with them. Finding reputable websites to write for will help your business gain exposure and trust with potential clients or consumers.
If you don’t get clients directly from the website then gaining a link back from the website will definitely help you indirectly. Each website that links back to your website will help boost your rankings. If you write for a website that has a lot of traffic, a high page rank, or Alexa rank then getting a link back will improve the SEO benefits your website will receive. When writing articles, if you’re looking to gain clients in your local area then it will help to find local blogs to write for. This will help you find a lot more qualified traffic. Connect with local blogs and websites and just ask them if you can be a contributor.
Article marketing is a win, win situation for both contributors and website owners. The article writer gains exposure, credibility, and an incrementally higher ranking than its competitors in search engines. The more reputable the website is that you write for then the higher the rankings you will receive. Article marketing can be a little more time consuming then other strategies, but you won’t have to worry about a Google update if your article provides value to the readers.
About the Author:
Alex Kennedy is a Local SEO Expert in Palm Beach providing SEO services for businesses in every Industry.
When you’re writing articles for other websites, you’re putting your expertise on display. Websites will allow you to write for them if you can demonstrate industry specific knowledge in a way that compels readers to take action, provides in-depth analysis, or helps them find a solution. Websites such as Entrepreneur.com usually allow successful entrepreneurs to contribute articles to their site. People viewing these websites will be able to read the contributors bio on the bottom of the article and read about the service they offer. If they’re on a reputable website and you’re someone who is in need of their type of service then you might really consider working with them. Finding reputable websites to write for will help your business gain exposure and trust with potential clients or consumers.
If you don’t get clients directly from the website then gaining a link back from the website will definitely help you indirectly. Each website that links back to your website will help boost your rankings. If you write for a website that has a lot of traffic, a high page rank, or Alexa rank then getting a link back will improve the SEO benefits your website will receive. When writing articles, if you’re looking to gain clients in your local area then it will help to find local blogs to write for. This will help you find a lot more qualified traffic. Connect with local blogs and websites and just ask them if you can be a contributor.
Article marketing is a win, win situation for both contributors and website owners. The article writer gains exposure, credibility, and an incrementally higher ranking than its competitors in search engines. The more reputable the website is that you write for then the higher the rankings you will receive. Article marketing can be a little more time consuming then other strategies, but you won’t have to worry about a Google update if your article provides value to the readers.
About the Author:
Alex Kennedy is a Local SEO Expert in Palm Beach providing SEO services for businesses in every Industry.
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