As most webmasters begin to build their business’ presence on social media pages like facebook, they often have one simple goal: to drive people to their website. While this is the undisputed goal of almost any online marketing effort, it doesn’t mean you can’t also consider SEO when working the benefits of things like social media. Every time you make a choice in your facebook page to promote something, or drive traffic – you’re engaging in SEO; whether you realize it or not. Let’s take a look at some of the basic ways you can get some SEO leverage out of your social media, even if it’s not your main goal with the channel.
How are SEO and Social Media Connected
Any time you create a post on facebook that promotes your products, services, or any part of your website – you’re creating a call to action. This call to action can be as simple as “visit this page”, or as complex as “read this whitepaper”. Either way, the end gratification of the user is going to determine how much they share your content. While this sharing will often happen on social media pages, it will also happen organically online in the form of links. As we know, links are major SEO currency – and you want them! Therefore, if you are trying to move the natural ranking of a product page; you might as well promote it in facebook. If it’s a product that will make you money anyhow, and will convert well there – go ahead and get some potential SEO value form the action as well. Why not take the opportunity to promote a page your trying to grow ranking for, rather than an equivalent page that would also convert well?
How to get started
Just as you might create an SEO strategy plan with incremental page launches, and devoted timelines; so should you adapt this to social media. Architect your posts for engagement, and revenue – then schedule those based on the landing pages and keyword terms you want to move across the same time period. For example, if you’re an online printing company, and you’ve already decided to create 25 facebook posts this month about your top products; you should align at least 15 of those as emerging products you’d like to rank for, like Clear Plastic Business Cards. If the image is extremely engaging, and the post ends up getting say 25 – 30 shares, it’s likely that the page will also get at least 2 or 3 natural links as well! This is the kind of natural growth that google wants to see, and social media is exactly how you can get those links going.
Respect the Medium
The main thing you have to be careful of when creating SEO opportunities in social media is to respect the medium itself. If you forget the flow of engagement that you’ve designed for your facebook page, simply bombing it with all of your newest SEO landing pages – you’re going to lose followers pretty quickly; and then you’ve lost all the value of your social media efforts. Social media is all about keeping the fish on the hook. A large portion of your posts should be simple fun junk; just because this is what people expect. Only every third post should be about your company or product anyhow. Follow this formula, and you’ll be able to create as much SEO value as you want.
How are SEO and Social Media Connected
Any time you create a post on facebook that promotes your products, services, or any part of your website – you’re creating a call to action. This call to action can be as simple as “visit this page”, or as complex as “read this whitepaper”. Either way, the end gratification of the user is going to determine how much they share your content. While this sharing will often happen on social media pages, it will also happen organically online in the form of links. As we know, links are major SEO currency – and you want them! Therefore, if you are trying to move the natural ranking of a product page; you might as well promote it in facebook. If it’s a product that will make you money anyhow, and will convert well there – go ahead and get some potential SEO value form the action as well. Why not take the opportunity to promote a page your trying to grow ranking for, rather than an equivalent page that would also convert well?
How to get started
Respect the Medium
The main thing you have to be careful of when creating SEO opportunities in social media is to respect the medium itself. If you forget the flow of engagement that you’ve designed for your facebook page, simply bombing it with all of your newest SEO landing pages – you’re going to lose followers pretty quickly; and then you’ve lost all the value of your social media efforts. Social media is all about keeping the fish on the hook. A large portion of your posts should be simple fun junk; just because this is what people expect. Only every third post should be about your company or product anyhow. Follow this formula, and you’ll be able to create as much SEO value as you want.
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