How Technology Affects Business & Culture

Ravi Kolhe | 10/22/2013 | |
Technology is rapidly advancing to provide faster and better products and services. One of the greatest assets that a company can have is their technology as it isn't something that can be readily or easily duplicated. Technology affects culture because it is a mix of applicable information that a society can use to achieve it's economic and social objectives. The existence of technology fosters a competitive environment and allows for leaders to take control in the various markets of the world.

Technology itself can be licensed, sold and built into products. It gives confidence to smaller companies to enter new markets or allows them to have control when entering a joint venture. Technology in a joint venture also helps companies share in the expensive costs of research and application development.

Technology ultimately affects the culture of a society because the public has to be adaptable to change. Developing new technologies requires creativity and new ways of thinking. Some people are stuck in the traditional methods of work and may not be willing to switch their mindset into unfamiliar territory. But this is the most imperative aspects of developing new technology.

Technological dualism is defined as the existence of traditional production systems and technologically advanced method when presented side by side. It allows for a comparison of both methods, including the benefits and potential negative effects of both scenarios. This also allows for the appropriate technology to be selected, which is defined as choosing the type of technology that makes the most sense for the society and culture that will be utilizing it. There is also a boomerang effect that can occur where technology that is sold to another company in turn produces a competing product with the original company who created the technology. That would be considered an unethical use and unfair competitive advantage.

Types of Technology

Businesses have begun to rely heavily on emerging technologies. The internet is one of the most popular ways that businesses make sales of products and services. While it would be impossible to keep up with every new technology your customers may be using, there are a few that every business should be catering to. Consider these technologies to make your business more effective.

Computers have changed the face of business today. Not only are they standard in every work place and every school, but they also have made it possible for people to interact with businesses like never before. Conducting online business means that customers are not limited to making purchases during business hours or be forced to go to a physical location to purchase what is in stock. Computers also provide additional benefits for businesses. They can use computers to advertise and connect with customers through social media. Because business is conducted online, it is important for every business to have an online website that is easy to find. The easiest way for customers to find the site is to have the URL be the companies name.

Apps have brought a high level of portability for business to reach customers. They can be used across a wide variety of different technologies from cell phones, to iPods, to tablets and computers. These can also help the business run more efficiently through creating an app that employees can use.

Social media is a very powerful tool, that allows people to find new businesses and talk about them. It is important for businesses to create a strong presence on social media that correctly represents the business. Being accurate is vital because people don't mind voicing very harsh and real opinions about people and businesses online, which can either help or hurt the business. Social media is also a great way to bring new customers into the business through the use of gimmicks that can only be accessed if they are ''following" or have "liked" the business. Technology is a very important part of society and has endless possibilities to help a business reach new customers. Because technology is such a vital part of society, people are constantly upgrading to new technologies and so businesses must do this too. For more tips, check out Agency Fusion Salt Lake.

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