9 Tips for Better Content Marketing

Ravi Kolhe | 8/30/2013 | | |
Content has been and will always be the king. Algorithm changes from time to time but quality content shall remain relevant.

It isn’t as easy as writing a post though and publishing it on your site. Content marketing involves a process and for you to succeed in it, being proactive is crucial. Here are few tips for better content marketing.

Look into your organizational goals. Find out how content marketing can help you satisfy them. And set a realistic timeline during which you will implement a strategy and study its effectiveness.

Find inspiration from others but create your own. There’s nothing wrong reading other posts and following bloggers you find awesome. Scanning through blogs is one way you can gather ideas on subjects you can explore, which you think will benefit your readers. Take a look at sites with solid readership and observe what it is that makes their audience tick.

9 Tips for Better Content Marketing
Invest in evergreen topics. They’d still be relevant two to five years from now. And if your post is that great, they’d be reposted and picked up by websites even in 2015 and beyond. So do not be content merely producing content. Make it great.

Write natural. Don't try to sound smart. No one will listen to you. Use familiar words and speak as though you’re talking to a friend. Internet users have very limited attention span. They can decide to switch from one site to another only after reading the first sentence. Refrain from talking formal. Essay writing online is a lot different from writing on paper.

Proofread. Finishing your post is only half the task done. You will need to proofread over again to ensure it’s error-free. Posting quality content is one way you can show that you care for your audience. You want to offer them only the best output.

Incorporate graphics. Words aren’t the only means of expression available today. You can relay your message using images, graphs or infographics. These tools do not only help you tell your story in an easier to digest way. They also help attract and sustain reader’s attention. The play of colors give life to your posts.

Promote hard. You have sweat blood for that post. You might as well put in the same amount of effort making it visible to your target audience. Announce in your online accounts that you’ve just published a new post.

Study stats. The rewards of effective content marketing do not show up in an instant. Do not give up just that easy. It can take months, or even a year before you see the results of your hard work. Analyzing statistics is necessary to developing content marketing strategies. Observe which of your posts gathered the most views, shares or likes. Your writing style on that particular post is worth adopting for long if it has become a hit to readers.

Share links. Mention a blog that has motivated you come up with that post. Every post is an opportunity to drive more traffic to your site. Refer to your related old posts.  Readers love finding useful links and if it is through your site where they usually are directed to equally interesting sites then chances are they’ll come back again. You might even receive backlinks.

About the Author:
Nettie Gray still finds content or essay writing tough despite years of doing so. The challenge though makes her love the job even more.

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