A business video is often a method of advertising that is overlooked by most companies. Most business and advertising videos are only considered by larger companies, and the first thing they often think about is TV advertising. But, that need not be the case. Even a small business may create successful business videos, brand building videos, marketing and promotion videos. Small businesses also have the Internet with which they may disseminate their videos very successfully. Here are a few tips to help you create more interesting business videos.
Look at what your competition are doing and learn from their mistakes and successes
The adverts that run for a long time are the ones that are giving a return on their investment for your competitor. If your competitor has a video that simply will not die, then they must be gaining some sort of benefit from it. You should copy what they have done. You can copy what they have done in principle, or you can outright plagiarize their idea. One method may be to copy the theme of their video, but do it in your own way. For example, their video may show how professional and clean their offices are, whereas your video could show how happy and fun your offices are.
Transform a current advert into a video
This is one of the biggest shortcuts to a useable video. The tip is based upon the assumption that you already have a very good and effective marketing campaign. It assumes that your current marketing campaign covers all your bases and expresses all of your brand principles and appeals to all the relevant target audiences. If this is the case, then turning a conventional advert into a video should be a good idea.
You may have radio advert where you show the difference between a car without your exhaust on, and a car with you exhaust on. On the advert, the sound of the first exhaust may sound tinny, where as the sound of the second exhaust (yours) may sound like a purring Rolls Royce engine. You could easily transform this into a video, except that people could see that the exhaust fitted is yours and that your advert is not just something that is made up from the sound effects department.
Do not add in any elevator music or screen wipes (do not be as lazy student-operator)
These sorts of cheesy techniques should have died in the eighties and yet are still present on business videos today. Simply do not do it, because the only person who thinks it looks good is the video producer. The cheesy elevator music during videos or video intervals is a terrible idea. People put them in because some videos are long and people feel that the viewer needs a small break in between. But, this is not true. People watch four hour movies and don’t even break to go to the bathroom.
The screen wipes are also old fashioned and will cheapen your production. If you cannot find a way to transition from one scene to the next then just don’t set up a transition. It will not look as bad as you think it will.
Use some of your own staff
If you have particularly good actors in your staff or particularly good looking people, then ask them if they would like to participate in the video. They will often work for free, in that you will not have to pay them anything extra. They will most probably relish the idea of having a few days away from their normal duties.
You should at least allow them to audition for the part. It is also a nice little selling factor, since they can claim that they work for your company in a genuine manner. If you are creating promotional videos, then people may recognize your member of staff, thereby making that staff member more valuable to your company.
You could do worse than asking your staff if they have any other talents that may help with your video. You would be surprised how many skilled, degree-holding, and qualified people are stacking shelves in a grocery store. Your mail-room boy may be a fully qualified sound editor, and your good looking secretary may actually be a published screenwriter.
About the Author: Korah Morrison, working for College-Paper.org – the best student’s helper.
Look at what your competition are doing and learn from their mistakes and successes
The adverts that run for a long time are the ones that are giving a return on their investment for your competitor. If your competitor has a video that simply will not die, then they must be gaining some sort of benefit from it. You should copy what they have done. You can copy what they have done in principle, or you can outright plagiarize their idea. One method may be to copy the theme of their video, but do it in your own way. For example, their video may show how professional and clean their offices are, whereas your video could show how happy and fun your offices are.
Transform a current advert into a video
You may have radio advert where you show the difference between a car without your exhaust on, and a car with you exhaust on. On the advert, the sound of the first exhaust may sound tinny, where as the sound of the second exhaust (yours) may sound like a purring Rolls Royce engine. You could easily transform this into a video, except that people could see that the exhaust fitted is yours and that your advert is not just something that is made up from the sound effects department.
Do not add in any elevator music or screen wipes (do not be as lazy student-operator)
These sorts of cheesy techniques should have died in the eighties and yet are still present on business videos today. Simply do not do it, because the only person who thinks it looks good is the video producer. The cheesy elevator music during videos or video intervals is a terrible idea. People put them in because some videos are long and people feel that the viewer needs a small break in between. But, this is not true. People watch four hour movies and don’t even break to go to the bathroom.
The screen wipes are also old fashioned and will cheapen your production. If you cannot find a way to transition from one scene to the next then just don’t set up a transition. It will not look as bad as you think it will.
Use some of your own staff
If you have particularly good actors in your staff or particularly good looking people, then ask them if they would like to participate in the video. They will often work for free, in that you will not have to pay them anything extra. They will most probably relish the idea of having a few days away from their normal duties.
You should at least allow them to audition for the part. It is also a nice little selling factor, since they can claim that they work for your company in a genuine manner. If you are creating promotional videos, then people may recognize your member of staff, thereby making that staff member more valuable to your company.
You could do worse than asking your staff if they have any other talents that may help with your video. You would be surprised how many skilled, degree-holding, and qualified people are stacking shelves in a grocery store. Your mail-room boy may be a fully qualified sound editor, and your good looking secretary may actually be a published screenwriter.
About the Author: Korah Morrison, working for College-Paper.org – the best student’s helper.
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