When it comes to coding skills for SEO, opinions differ as to how much SEO’s need to learn. Some say that internet marketers need to have in-depth programming knowledge to be effective in their roles; these people say that to be a good SEO you need to have expert HTML and CSS knowledge, plus some knowledge of .net, Javascript, Flash, and maybe even other languages. I remember Distilled SEO Tom Critchlow saying once, “every SEO should learn a programming language”, (other than HTML and CSS)
Personally, I think this is way OTT. In my experience, the most you need to do well in day to day SEO is to have a basic knowledge of HTML, and that’s about it. You need to know what HTML is (Hyper Text Markup Language), how it works and what most of the commonly used tags mean. This post is intended to give a few pointers as to what are the important tags and markup for the SEO to know.
Some of the main tags that SEO's need to know:
1) <meta name="Description" content=”sample description”/> - The meta description is one of the two pieces of meta data that a SEO needs to know. The description is the snippet of text that is displayed by Google in the result body of the SERPs (Search Engine Results Pages).
2) <title>Sample website title</title> - The meta title of a website is the text that is displayed in the title of the search result snippet when that website comes up in the search engines; it is also the text that is displayed in the title bar of the website.
3) <a href=”www.sample.com”>anchor text”</a> - This is the format for links in HTML.
4) <img src=”images/sample.jpg” – This means an image. The suffix “.jpg” (pronounced jaypeg) denotes the type of images file used. Other image file type include “.GIF”, pronounced “Giff”, and PNG (pronounced “PNG”). “Sample” is the name of the image, “images” is where the image is located.
5) <script> - This means javascript is being used within the tags. Javascript is usually used for interactive elements of a webpage.
6) <ul> - this means a list of bullet points
7) <li> - means a list item
8) <ol> - a numbered list
9) <h1> - denotes a H1 tag – typically insert a keyword here
10) <p> - paragraph
11) <strong> - bold
12) <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> - This is the sort of tag you see that is for Google Analytics, to send data to the analytics account of the website.
13) <meta name="robots" content="index,follow,NOODP,NOYIR" – This is the tag that specifies commands to the search engine spiders –“ index” means “index this page”; “follow” means “follow the links on this page”; “NOODP” means “don’t use the Open Directory Project (dmoz) snippet in the SERPs”.
14) var google_conversion_id = 1060561510; - Within a JS tag, this means the conversion tracking code for Google Adwords. The id means the identifying id number of the Adwords account.
15) Alt= - The “alternative text” for an image – denotes to Google what the image is about.
16) An important part of using HTML for SEO is searching. Learn how to using CTRL-F to search for content/markup/tags on a wepage (after doing right-click>view source).
17) <no follow> - Denotes that Google will[ not pass “link juice” for a the link with this tag.
Good luck! Remember – if in doubt- Google it!
Armishaws Removals are a leading UK removals firm specialising in removals and storage in the UK, Europe and around the world.
Personally, I think this is way OTT. In my experience, the most you need to do well in day to day SEO is to have a basic knowledge of HTML, and that’s about it. You need to know what HTML is (Hyper Text Markup Language), how it works and what most of the commonly used tags mean. This post is intended to give a few pointers as to what are the important tags and markup for the SEO to know.
Some of the main tags that SEO's need to know:
2) <title>Sample website title</title> - The meta title of a website is the text that is displayed in the title of the search result snippet when that website comes up in the search engines; it is also the text that is displayed in the title bar of the website.
3) <a href=”www.sample.com”>anchor text”</a> - This is the format for links in HTML.
4) <img src=”images/sample.jpg” – This means an image. The suffix “.jpg” (pronounced jaypeg) denotes the type of images file used. Other image file type include “.GIF”, pronounced “Giff”, and PNG (pronounced “PNG”). “Sample” is the name of the image, “images” is where the image is located.
5) <script> - This means javascript is being used within the tags. Javascript is usually used for interactive elements of a webpage.
6) <ul> - this means a list of bullet points
7) <li> - means a list item
8) <ol> - a numbered list
9) <h1> - denotes a H1 tag – typically insert a keyword here
10) <p> - paragraph
11) <strong> - bold
12) <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> - This is the sort of tag you see that is for Google Analytics, to send data to the analytics account of the website.
13) <meta name="robots" content="index,follow,NOODP,NOYIR" – This is the tag that specifies commands to the search engine spiders –“ index” means “index this page”; “follow” means “follow the links on this page”; “NOODP” means “don’t use the Open Directory Project (dmoz) snippet in the SERPs”.
14) var google_conversion_id = 1060561510; - Within a JS tag, this means the conversion tracking code for Google Adwords. The id means the identifying id number of the Adwords account.
15) Alt= - The “alternative text” for an image – denotes to Google what the image is about.
16) An important part of using HTML for SEO is searching. Learn how to using CTRL-F to search for content/markup/tags on a wepage (after doing right-click>view source).
17) <no follow> - Denotes that Google will[ not pass “link juice” for a the link with this tag.
Good luck! Remember – if in doubt- Google it!
Armishaws Removals are a leading UK removals firm specialising in removals and storage in the UK, Europe and around the world.
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