When you first start to create a website there are lots of exciting things that you need to take into account. You will play around with the layout, font, colour, graphics etc. You will also spend a lot of time looking into various different webhosting providers to see who offers the best package at the best price. One thing that you should also take into account, but often may not, is whether you should be choosing a webhosting provider according to your location.
Choosing a webhosting provider that is located in a country other than that which you plan to target could cause you problems. Basically you may find that the webhosting provider is identified by search engines via their IP address. These search engines then list your website in the rankings specific to that country. So for example you may find yourself listed on Google Canada when you wish to target Australia and so on. Now this can be altered depending on your target audience. You will need to look at search engine tools or add specific programs onto your website admin. These are not necessarily the easiest thing you will ever do, especially if you are not very technical. However, a good webhosting provider will offer you plenty of help and guidance to ensure that you are listed in the correct rankings and stay there.
Another thing to check when choosing a webhosting provider according to your location is the hardware that they run. You need to make sure that the company you are considering has up-to-date hardware that protects you and your clients. Basically you need a guarantee that their servers are well maintained and reliable and that they have very little downtime.
You should also ensure that they are running the most up-to-date security programs for the welfare of you and your clients. This will mean that customers can enter details without fear of identity theft and that the information that you store and your business reputation are completely protected.
You also need to ensure that you choose a webhosting provider that can provide the speed and access that your website needs. If you choose a company that offers slow speeds or that has too many companies sharing each server then you will find that your website will disappear into the ether. Even those clients that can find it will soon become irritated as it constantly hangs on each web page. So ask for real data to show exactly how they are performing and if you are unsure how to decipher that data then ask an expert to help you.
You don’t have to choose a webhosting provider that is in the same location as you or your target audience as long as you take the time to do your research and set things up properly. If you choose a reputable company then it really should not matter where they are located in relation to you. However, don’t allow yourself to be seduced by a webhosting provider in a different location with a super cheap deal that will let you down.
About the Author:
This article was provided by Teresa Jens, who works for one of the leading Danish webhosting companies.
Choosing a webhosting provider that is located in a country other than that which you plan to target could cause you problems. Basically you may find that the webhosting provider is identified by search engines via their IP address. These search engines then list your website in the rankings specific to that country. So for example you may find yourself listed on Google Canada when you wish to target Australia and so on. Now this can be altered depending on your target audience. You will need to look at search engine tools or add specific programs onto your website admin. These are not necessarily the easiest thing you will ever do, especially if you are not very technical. However, a good webhosting provider will offer you plenty of help and guidance to ensure that you are listed in the correct rankings and stay there.
You should also ensure that they are running the most up-to-date security programs for the welfare of you and your clients. This will mean that customers can enter details without fear of identity theft and that the information that you store and your business reputation are completely protected.
You also need to ensure that you choose a webhosting provider that can provide the speed and access that your website needs. If you choose a company that offers slow speeds or that has too many companies sharing each server then you will find that your website will disappear into the ether. Even those clients that can find it will soon become irritated as it constantly hangs on each web page. So ask for real data to show exactly how they are performing and if you are unsure how to decipher that data then ask an expert to help you.
You don’t have to choose a webhosting provider that is in the same location as you or your target audience as long as you take the time to do your research and set things up properly. If you choose a reputable company then it really should not matter where they are located in relation to you. However, don’t allow yourself to be seduced by a webhosting provider in a different location with a super cheap deal that will let you down.
About the Author:
This article was provided by Teresa Jens, who works for one of the leading Danish webhosting companies.
No comments:
Post a Comment